Licensing Agreement Celebrity

Bad behavior is the reason why clear contractual terms are key to the success of a brand licensing and celebrity partnership. Benjamin Franklin once said, “It takes a lot of good deeds to build a reputation and a bad one to lose it.” Vickie O`Malley of CPLG sums up: “Celebrity is powerful and powerful, but it is also fleeting. If you put an identifiable personality in tune with an existing product or brand, you need to make sure that the celebrity image exactly matches the fmcg brand`s marketing strategy.¬†CPLG has just awarded the David Dickenson brand to Maygay for the fruit quiz machines. Dickenson is a larger-than-life character, best known for presenting a daytime television series called Bargaining, with slogans and mannerisms about antiques and bargains. His fans are students and daytime viewers, and he has become a cult hero. The product will go to the pubs, where it will be immediately recognizable, a “natural!” – The product, says Vickie. For big chefs and gardeners, brands have an insinuated know-how in their field, but each must find the right retail niche. Do you want to translate your celebrity dreams into reality? Contact LMS under, or go to -If possible, set up a common calendar between someone on the celebrity team and your project management team, and manage it. Imagine your dream celebrity – Beyonc√©, Gwyneth Paltrow, Idris Elba, Leo, Chris Hemsworth, Oprah, JLaw, Trevor Noah… Do you now think about how much it would cost to pay them to share your product? That`s right. That`s why we call it a “dream,” right? All right.

What if they were at your fingertips? Even for a small start-up? At LMS, we believe that where there is a Will (Smith), there is a way, and we have managed to pass on startup and celebrity partnerships, on the reg. For virtually all media, including television, print, film, radio and more, celebrity marketing is one of the most effective methods to reach more consumers and sell more products or services. However, for celebrity recommendations, celebrity licenses and the services of a brand ambassador to be successful, you need to combine good celebrity with the right product/service. Images on: As far as products are concerned, they can be as small as welding ribbons (or apparently welding ribbons) or as glamorous as fashion watches and sunglasses. The main difference with music, Shelley says, is that you can`t run the traditional three-step licensing program that you could associate with a TV series. Short time and rapid rotation are essential; It`s about getting the moment. Is there an increase in celebrity perfume licenses? Perfumes are a sexy activity, and it takes attractive celebrities to draw attention to their fragrances. Even as a non-initial, Adam Levine should admit that it is his sex appeal that makes his anti-celebrity fragrance a hot product for men who want to be like him or for women who want to feel impervious to him.

Perfume offers can be particularly attractive, as celebrities generally receive between a 5-10% royalty rate, more generally receiving a prepayment for licensing their name. retail perfume bottles between $60 and $100 and the cost of manufacturing is estimated at only 25% of the retail trade; thus, high margins offer a fantastic promise of value for both the licensee and the licensee. Yes, the celebrity perfume license has grown and will continue to grow with the global perfume industry.

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